UNCOMMON ROOTS
Branding a company from scratch
Creative exercise to define a brand for a new company focusing on healthy living. The goal of this exercise was to define a brand around healthy food that did not slip into the mold of traditional organic food companies. The project included background and market research on existing brands, creating a company name, logo design, and color story.
LOGO AND IDENTITY DESIGN
![](https://a38.design/wp-content/uploads/2023/07/Logo-on-Background-16x9-1.jpg)
![](https://a38.design/wp-content/uploads/2023/07/Branding-Questionnaire-16x9-1.jpg)
![](https://a38.design/wp-content/uploads/2023/07/Uncommon-Roots-Primary-Logo-1-1024x1024.jpg)
![](https://a38.design/wp-content/uploads/2023/07/Uncommon-Roots-Primary-Logo-2-1024x1024.jpg)
![](https://a38.design/wp-content/uploads/2023/07/Uncommon-Roots-Primary-Logo-3-1024x1024.jpg)
![](https://a38.design/wp-content/uploads/2023/07/Uncommon-Roots-Icons-1-1024x512.jpg)
![](https://a38.design/wp-content/uploads/2023/07/Uncommon-Roots-Icons-2-1024x512.jpg)
![](https://a38.design/wp-content/uploads/2023/07/Icon-Usage-16x9-1.jpg)